GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Taylor maintained an average product price of $16.86 across five tracked retailers between January and May 2026. Amazon dominated Taylor's revenue share at 58.5%, making it the brand's leading retail channel by a significant margin. Ace Hardware followed as the second-largest contributor at 19.3%, with Lowe's close behind at 14.1%, while Menards and Office Depot accounted for the remaining share. During the March to May 2026 period, Taylor experienced strong momentum with overall revenue growing 28.8%, accompanied by a 25.9% increase in average price. This combination of rising prices and accelerating revenue suggests strengthening demand and potential premiumization of Taylor's product mix across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 32% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 23% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Taylor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Taylor.
BY REVENUE
Taylor sells 71% online and 29% offline. Online runs through 2 channels; offline through 3. Online share has moved from 9% in Jan to 81% in May.
Online
71%
29%
Offline
Online channels
71%
Offline channels
29%
BY REVIEW COUNT
Across 1.12M ratings on 5 channels, Taylor averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.12M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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