Taylor

Taylor Market Overview

Taylor, owned by Lifetime Brands, Inc. (NASDAQ: LCUT), demonstrates significant in-store retail presence with Amazon commanding 65.2% of revenue share, followed by Ace Hardware at 16.4% and Lowe's at 15.1%, according to data from Grips Intelligence covering January through August 2026. The brand's product portfolio spans a wide price range, from budget thermometers under $10 to premium pool test kits exceeding $150, with an average product price of $19.14. Recent performance shows concerning momentum, with revenue declining 12.3% overall during the tracked period and average prices decreasing 1.8%, suggesting potential market headwinds or competitive pressure. The concentration of sales on Amazon indicates heavy reliance on a single channel, which may present both opportunity and risk for diversification strategies. Price trend data from the most recent months reveals continued softness, with average prices declining 6.3% in the latest measured period.