GRIPS CUSTOMERS & RESEARCH PARTNERS
TRACER, operated by private Indian company Hike Shoe Pvt. Ltd., generated an average product price of $27.41 across in-store channels during the first eight months of 2026, according to data from Grips Intelligence. The brand's revenue grew 8.4% in the most recent tracked month, with Home Depot commanding 60.7% of total revenue share compared to Amazon's 39.3% share. Average pricing increased 10.4% month-over-month in the latest period, signaling stronger price positioning despite modest overall growth of 2.0% since the beginning of the year. TRACER's top-performing products ranged from $19.97 to $31.16 in average selling price across its Home Depot assortment.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for TRACER on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for TRACER.
BY REVIEW COUNT
Across 86K ratings on 2 channels, TRACER averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 86K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$31.16
Price
$50K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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