GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, TRACER generated the majority of its revenue through homedepot.com, which accounted for 63.3% of total revenue share between January and May 2026, followed by Amazon at 36.6%. The brand's average product price during this period stood at $25.15, reflecting a 10.4% overall increase in average pricing over recent months. Despite the upward pricing trend, TRACER experienced a notable 23.7% decline in overall revenue during the tracked period. A particularly sharp month-over-month revenue drop of 40.6% signals potential challenges in sustaining sales momentum heading into mid-2026. These insights highlight a brand navigating a complex dynamic of rising prices amid declining revenue across its two primary retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for TRACER on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for TRACER.
BY REVIEW COUNT
Across 97K ratings on 2 channels, TRACER averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 97K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
