GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Ultra Fresh generated an average product price of $24.75 across Amazon, Lowes.com, and Menards.com from January to May 2026. Amazon dominated as the brand's leading retail channel, capturing 60.5% of total revenue share, followed by Lowes.com at 37.2% and Menards.com at a modest 2.3%. Despite its strong retail presence, Ultra Fresh experienced a notable 13.8% decline in overall revenue during the tracked period. Interestingly, the brand's average price trended upward with a 3.4% overall increase, suggesting a possible shift toward premium product offerings even as sales volume softened. This divergence between rising prices and falling revenue presents a key dynamic for stakeholders monitoring Ultra Fresh's competitive positioning.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Ultra Fresh on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Ultra Fresh.
BY REVIEW COUNT
Across 290K ratings on 3 channels, Ultra Fresh averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 290K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$79.37
Price
$241K
Revenue
$67.99
Price
$135K
Revenue
$7.09
Price
$131K
Revenue
$80.99
Price
$76K
Revenue
$19.08
Price
$71K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
