GRIPS CUSTOMERS & RESEARCH PARTNERS
Ultra Fresh, owned by the privately held Microban International, demonstrates strong in-store performance across major retail channels, with Amazon commanding 57.1% of revenue share and Lowe's capturing 42.1% during the January–August 2026 period, according to Grips Intelligence. The brand achieved 11.3% month-over-month revenue growth in the most recent measured period, outpacing its overall 4.6% growth trend since the start of the year. Average product pricing stands at $28.05, though the brand experienced a 4.1% decline in average price year-to-date, offset by a notable 13.2% monthly price increase in the latest period. The product portfolio spans diverse categories with notable SKUs ranging from $7.09 to $410.10, reflecting Ultra Fresh's broad market positioning across both bulk and specialized offerings.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Ultra Fresh on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Ultra Fresh.
BY REVIEW COUNT
Across 289K ratings on 2 channels, Ultra Fresh averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 289K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$80.76
Price
$178K
Revenue
$67.99
Price
$149K
Revenue
$7.09
Price
$116K
Revenue
$19.09
Price
$100K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
