GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Ultra Shine generated revenue across two major retailers between January and May 2026, with Lowes.com commanding a dominant 66.0% revenue share compared to Menards.com at 34.0%. The brand's average product price during this period stood at $6.52, though pricing saw a dramatic 611.4% increase over the tracked timeframe. Despite the notable price surge, Ultra Shine experienced a significant revenue decline of 29.7% over the observed period, suggesting potential volume compression as prices rose. The concentration of sales across just two retail partners highlights a relatively narrow distribution footprint for the brand. These dynamics point to a period of strategic pricing shifts for Ultra Shine that warrants close monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 29% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 612% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Ultra Shine on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Ultra Shine.
BY REVENUE
Ultra Shine sells 70% online and 30% offline. Online runs through 1 channel; offline through 1. Online share has moved from 15% in Jan to 99% in May.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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