GRIPS CUSTOMERS & RESEARCH PARTNERS
Vista Outdoor Inc. (NYSE: VSTO) demonstrated modest in-store performance between January and August 2026, with overall revenue growth of 1.3% across tracked channels, according to Grips Intelligence. The brand's retail strategy is heavily concentrated on Menards.com, which captured 84% of revenue share, while Home Depot and Amazon accounted for 12.9% and 2.7% respectively. Average product pricing stood at $57.25, though prices declined 4.7% over the period despite a recent monthly uptick of 3.3%. The most recent three-month window (June-August 2026) showed acceleration with month-over-month revenue growth of 4.2%, suggesting stabilization after earlier softness in the year.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Vista on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Vista.
BY REVENUE
Vista sells 19% online and 81% offline. Online runs through 2 channels; offline through 1.
Online
19%
81%
Offline
Online channels
19%
Offline channels
81%
BY REVIEW COUNT
Across 14K ratings on 3 channels, Vista averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 14K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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