GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026 across major home improvement retailers, Vista holds an average product price of $54.04. The brand's retail distribution is heavily concentrated, with Menards commanding an overwhelming 88.3% of Vista's total revenue share, followed by Home Depot at 6.6% and Amazon at 3.9%. Notably, Vista's revenue has declined 17.3% over the tracked period, signaling potential headwinds in consumer demand or shifting competitive dynamics. Average pricing has also softened, dropping 5.8% overall, which may reflect promotional activity or assortment changes across its retail partners. Lowes.com rounds out Vista's retail footprint with a modest 1.1% revenue share, highlighting the brand's heavy reliance on a single dominant channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Vista on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Vista.
BY REVENUE
Vista sells 11% online and 89% offline. Online runs through 2 channels; offline through 2. Online share has moved from 1% in Jan to 11% in May.
Online
11%
89%
Offline
Online channels
11%
Offline channels
89%
BY REVIEW COUNT
Across 18K ratings on 4 channels, Vista averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 18K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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