Vista

Vista Market Overview

According to Grips Intelligence in-store data, Vista generated the vast majority of its revenue through Menards, which accounted for an impressive 89.1% of total revenue share during Q1 2026 (January–March), followed by Amazon at 5.2%, Home Depot at 3.9%, and Lowe's at 1.8% across the four tracked retailers. The brand's average product price during this period stood at $51.45, though pricing showed a notable downward trend with a 20.5% overall decrease observed across the quarter. Revenue also experienced significant pressure, declining 42.4% over the same timeframe. Vista's heavy concentration at Menards suggests a strong regional or channel-specific retail strategy, with limited but growing presence across other major home improvement retailers. These insights highlight both the brand's dominant retail partnership and the pricing and revenue challenges it faced entering 2026.