GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Vogelzang generated the majority of its revenue through menards.com, commanding a 55.0% revenue share among tracked retailers between January and May 2026, followed by homedepot.com at 28.0% and lowes.com at 16.7%. The brand's average product price during this period stood at $34.07, though pricing saw a notable overall decline of 40.9% across the tracked months. Revenue experienced a significant downturn, dropping 75.6% over the observed trend period, suggesting strong seasonality or shifting demand dynamics. Menards emerged as the dominant retail partner for Vogelzang, capturing more than half of total revenue share across the three major home improvement retailers tracked. These insights highlight key competitive positioning trends for Vogelzang across leading retail channels in the first five months of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 75% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 40% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Vogelzang on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Vogelzang.
BY REVENUE
Vogelzang sells 46% online and 54% offline. Online runs through 2 channels; offline through 1. Online share has moved from 30% in Jan to 34% in May.
Online
46%
54%
Offline
Online channels
46%
Offline channels
54%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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