Wrap-It

Wrap-It Market Overview

According to Grips Intelligence in-store data tracked from January to May 2026, Wrap-It generates the majority of its revenue through Menards, which accounts for 64.9% of total revenue share, followed by Ace Hardware at 34.1% and Lowe's at just 1.1%. The brand's average product price sits at $3.11, though pricing has trended upward with a 13.6% increase over the tracked period. Despite the rising prices, Wrap-It has experienced a notable revenue decline of 14.2% during the same window, suggesting potential volume softness across its retail footprint. Menards' dominant share highlights the brand's heavy reliance on a single retailer for the bulk of its in-store performance.