Wrap-It

Wrap-It Market Overview

Wrap-It Storage, a privately-held family-owned business, demonstrates strong in-store performance across major hardware retailers, with online sales concentrated heavily on Menards.com (55.2% revenue share) and Ace Hardware (41.4% share), according to data from Grips Intelligence covering January through August 2026. The brand achieved significant revenue growth of 27.8% in the most recent measured period, though average product pricing has declined substantially by 54.8% since the beginning of the tracked timeframe, reflecting a shift toward value-oriented SKUs. Product pricing varies considerably across channels, ranging from as low as $0.75 for quick-straps on Menards to $22.99 for bundled bungee cord sets on Ace Hardware, indicating distinct positioning strategies by retailer. Overall revenue expanded 18.9% across the tracked period from January through August 2026, suggesting sustained market momentum for the storage solutions category.