GRIPS CUSTOMERS & RESEARCH PARTNERS
Zevo, a brand division of Procter & Gamble (NYSE: PG), demonstrates strong overall growth with revenue up 27.6% since the beginning of 2026, according to Grips Intelligence data tracking in-store performance from January through August 2026. Amazon dominates the channel landscape with 83.1% of revenue share, while alternative retail partners including Lowe's, Ace Hardware, and Menards collectively account for less than 18% of sales. The brand maintains an average product price of $21.23, with pricing relatively stable over the tracked period despite a modest 2.8% monthly decrease in average price during the most recent period. Recent momentum has softened, with revenue declining 2.5% in the latest month compared to the prior period, signaling potential market saturation or seasonal headwinds.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 28% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Zevo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Zevo.
BY REVENUE
Zevo sells 83% online and 17% offline. Online runs through 1 channel; offline through 3. Online share has moved from 2% in Apr to 84% in Aug.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVIEW COUNT
Across 2.04M ratings on 4 channels, Zevo averages 4.5★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.5
/ 5
From 2.04M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$25.85
Price
$9.7M
Revenue
$14.97
Price
$6.8M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
