GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Zircon generated an average product price of $27.17 across tracked retailers between January and May 2026. The brand's revenue distribution reveals a notably diversified retail presence, with Menards leading at 30.0% share, followed closely by Ace Hardware at 27.4%, Lowe's at 24.0%, and Amazon trailing at 17.8%. Despite this balanced footprint, Zircon experienced a 14.0% revenue decline over the tracked period, signaling potential headwinds for the brand. Average pricing also softened, with a 2.9% month-over-month decrease in the most recent period, bringing the average down to $26.50. This combination of declining revenue and downward price pressure across four major retailers suggests Zircon may be facing increased competitive challenges in its core market.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Zircon on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Zircon.
BY REVENUE
Zircon sells 16% online and 84% offline. Online runs through 3 channels; offline through 3.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVIEW COUNT
Across 96K ratings on 4 channels, Zircon averages 3.9★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
3.9
/ 5
From 96K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$39.09
Price
$136K
Revenue
$59.99
Price
$93K
Revenue
$49.99
Price
$91K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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