GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Zircon generated an average product price of $27.07 across four major retailers tracked between January and March 2026. Menards.com led Zircon's revenue share at 31.3%, closely followed by acehardware.com at 30.0%, while Lowes.com captured 23.0% and Amazon trailed at just 14.9%. Notably, the brand's revenue declined 8.3% over the tracked period, signaling potential headwinds in consumer demand or competitive pressure. Average pricing also saw a downward trend, decreasing 6.4% over the same timeframe, which may reflect promotional activity or shifting product mix. These dynamics suggest Zircon's strongest retail partnerships remain with traditional hardware-focused retailers rather than general e-commerce platforms like Amazon.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 8% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Zircon on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Zircon.
