GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Zojirushi commands a notable average product price of $163.64, positioning it as a premium player in its category. Amazon dominates as the brand's primary retail channel, accounting for an overwhelming 99.7% of total revenue share. However, the brand has faced recent headwinds, with revenue declining 12.1% over the tracked period from March to May 2026. The average price also saw a modest decrease of 0.9% during the same window, suggesting potential competitive or promotional pressures. These trends indicate that while Zojirushi maintains strong premium pricing power, sustaining revenue momentum remains a key challenge heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Zojirushi on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Zojirushi.
BY REVIEW COUNT
Across 1.77M ratings on 1 channel, Zojirushi averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.77M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$454.96
Price
$2.01M
Revenue
$189.11
Price
$2M
Revenue
$222.18
Price
$1.89M
Revenue
$413.24
Price
$1.24M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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