GRIPS CUSTOMERS & RESEARCH PARTNERS
Zojirushi, owned by Zojirushi Corporation (TYO: 7965), showed mixed performance in in-store channels during the first eight months of 2026, with overall revenue declining 7.9% from the start of the period. The brand maintains an exceptionally concentrated Amazon presence, capturing 99.7% of tracked revenue share, though this concentration leaves limited diversification across sales channels. Average product pricing remained relatively stable at $175.02 year-to-date, with premium offerings like a breadmaker commanding prices above $450 according to data from Grips Intelligence. Revenue momentum weakened in recent months, dropping 15.5% in the latest tracked period, signaling potential headwinds in consumer demand. The brand's top-performing products span multiple price tiers, with options ranging from approximately $190 to $455, indicating a strategy targeting both value-conscious and premium segments.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Zojirushi on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Zojirushi.
BY REVIEW COUNT
Across 1.39M ratings on 1 channel, Zojirushi averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.39M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$229.33
Price
$2.39M
Revenue
$454.95
Price
$1.76M
Revenue
$189.62
Price
$1.75M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
