GRIPS CUSTOMERS & RESEARCH PARTNERS
Zurn, owned by Zurn Elkay Water Solutions Corporation (NYSE: ZWS), saw significant in-store sales volatility during the first eight months of 2026, with overall revenue declining 36.4% across tracked retail channels. Amazon dominated the brand's offline channel mix with 47.9% revenue share, followed by Lowe's at 34.1%, Home Depot at 10.0%, and Menards at 8.1%, according to Grips Intelligence data from January through August 2026. The brand's average product price decreased 22.2% over the period, settling at $123.87, reflecting a strategic shift toward more accessible price points. Most recent monthly data showed a continued downturn with revenue dropping 18.8% and average price declining 7.8%, signaling ongoing market headwinds for the brand across retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 36% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 23% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Zurn on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Zurn.
BY REVENUE
Zurn sells 88% online and 12% offline. Online runs through 3 channels; offline through 2. Online share has moved from 82% in Apr to 82% in Aug.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 80K ratings on 4 channels, Zurn averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 80K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$229.79
Price
$309K
Revenue
$709.40
Price
$117K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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