GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes, Home Depot, and Menards, Zurn commands an average product price of $112.64 across all tracked retailers. Amazon dominates as Zurn's leading sales channel with a 47.3% revenue share, followed by Lowes at 28.3% and Home Depot at 15.7%. Menards accounts for a smaller but notable 8.6% of Zurn's total revenue share, rounding out the brand's four-retailer distribution footprint. Notably, Zurn's product pricing varies dramatically by retailer, with top-selling items on Lowes reaching up to $1,857.99 compared to Amazon's top listings averaging between $147 and $612. This wide pricing spread suggests Zurn leverages a tiered retail strategy, positioning higher-end commercial-grade offerings on specialty home improvement platforms while maintaining a broader catalog on Amazon.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 45% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 35% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Zurn on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Zurn.
BY REVENUE
Zurn sells 90% online and 10% offline. Online runs through 3 channels; offline through 2. Online share has moved from 60% in Jan to 90% in May.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 86K ratings on 4 channels, Zurn averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 86K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$611.45
Price
$167K
Revenue
$219.20
Price
$165K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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