GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Home Armor generated an average product price of $14.38 across major home improvement retailers between January and March 2026. Lowes.com dominated as the brand's primary retail channel, capturing an impressive 80.7% of total revenue share during the period. Acehardware.com followed as a distant second with 14.9% revenue share, while homedepot.com accounted for just 4.4%. The brand experienced significant momentum in Q1 2026, with overall revenue growing 204.3% over the tracked period. Average pricing also trended upward, rising 13.3% overall, suggesting strengthening demand and potential pricing power for Home Armor in the home improvement category.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 204% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 13% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Home Armor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Home Armor.