GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Home Armor generated the majority of its revenue through Lowe's, which accounted for 73.2% of total revenue share between January and May 2026, followed by Ace Hardware at 15.6% and Home Depot at 7.3%. The brand's average product price during this period stood at $15.41, reflecting a 4.6% overall increase in average pricing across tracked retailers. Notably, Home Armor experienced significant revenue momentum, with total revenue growing 78.6% over the measured period. Amazon represented just 3.9% of revenue share, suggesting the brand's strength is heavily concentrated in traditional home improvement retail channels. These insights highlight Home Armor's dominant positioning at Lowe's and its strong recent growth trajectory across key retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 92% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Home Armor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Home Armor.
BY REVENUE
Home Armor sells 13% online and 87% offline. Online runs through 3 channels; offline through 2. Online share has moved from 0% in Jan to 14% in May.
Online
13%
87%
Offline
Online channels
13%
Offline channels
87%
BY REVIEW COUNT
Across 11K ratings on 4 channels, Home Armor averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 11K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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