GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Alaska maintained an average product price of $18.38 across five major retailers tracked from January to May 2026. Amazon led as the top revenue channel with a 29.1% share, followed closely by homedepot.com at 25.7% and acehardware.com at 18.2%, highlighting the brand's strong presence across both general and specialty home improvement retailers. Notably, Alaska experienced impressive revenue growth of 61.6% over the tracked period, signaling increasing consumer demand. The brand's average price also rose 8.2% overall, despite a short-term 11.3% monthly dip, suggesting a generally upward pricing trend. With lowes.com (15.8%) and menards.com (11.2%) rounding out the distribution, Alaska demonstrates a well-diversified retail footprint across the home improvement category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 67% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Alaska on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Alaska.
BY REVENUE
Alaska sells 54% online and 46% offline. Online runs through 2 channels; offline through 3. Online share has moved from 38% in Jan to 47% in May.
Online
54%
46%
Offline
Online channels
54%
Offline channels
46%
BY REVIEW COUNT
Across 56K ratings on 5 channels, Alaska averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 56K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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