GRIPS CUSTOMERS & RESEARCH PARTNERS
SUPERthrive, owned by Central Garden & Pet Company (NASDAQ: CENT), demonstrates heavy reliance on Amazon, which captures 70.6% of in-store revenue share according to Grips Intelligence data from January through August 2026. The brand's average product price stands at $26.04, with prices increasing 6.6% overall during the tracked period, though recent months have seen revenue decline of 11.4% compared to the previous month. Lowe's and Home Depot represent the brand's secondary channels at 17.8% and 9.6% revenue share respectively, while Ace Hardware captures a minimal 2.0% share. Overall revenue has contracted 17.7% since the beginning of the data period, signaling potential market headwinds or shifting consumer demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for SUPERthrive on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for SUPERthrive.
BY REVENUE
SUPERthrive sells 92% online and 8% offline. Online runs through 3 channels; offline through 2.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 319K ratings on 4 channels, SUPERthrive averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 319K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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