Ferry-Morse

Ferry-Morse Market Overview

According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Ferry-Morse generates nearly half of its revenue through Lowe's, which commands a dominant 49.7% revenue share, followed by Ace Hardware at 32.7% and Menards at 11.8%. Notably, Amazon and Home Depot combined account for less than 6% of the brand's total revenue, suggesting Ferry-Morse's strength lies firmly in traditional home improvement and hardware channels. The brand's average product price sits at $9.43, though pricing varies significantly by retailer, with Home Depot and Lowe's listings reaching well above $39 per item. Despite its broad retail presence, Ferry-Morse experienced a 35.1% decline in revenue over the tracked period, accompanied by a 29.2% drop in average price, signaling potential seasonal shifts or increased promotional activity. These trends make Ferry-Morse a brand worth monitoring closely as it navigates a competitive landscape across both specialty and mass-market retail environments.