GRIPS CUSTOMERS & RESEARCH PARTNERS
Osmocote's in-store performance across major online retailers from January to August 2026 shows Amazon commanding 57.4% of revenue share, followed by Lowe's at 23.8%, according to Grips Intelligence data. The brand has experienced significant headwinds, with overall revenue declining 49.7% since the beginning of the tracked period, while average product pricing holds steady around $19.97. Amazon's dominance reflects the brand's heavy reliance on e-commerce channels, with the top four retailers (Amazon, Lowe's, Ace Hardware, and Menards) collectively representing the tracked sales landscape. Recent monthly data indicates a 32.7% revenue drop, accompanied by a slight 3.3% decline in average price, suggesting both volume and pricing pressures across the category. Owned by The Scotts Miracle-Gro Company (NYSE: SMG), Osmocote faces challenging market conditions as it navigates shifting consumer demand and intensifying retail competition.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 50% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Osmocote on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Osmocote.
BY REVENUE
Osmocote sells 60% online and 40% offline. Online runs through 3 channels; offline through 3. Online share has moved from 5% in Apr to 76% in Aug.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 210K ratings on 4 channels, Osmocote averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 210K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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