GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Osmocote generated an average product price of $20.62 across tracked retailers between January and May 2026. Amazon dominated as the leading sales channel, capturing 49.6% of Osmocote's total revenue share, followed by Lowes.com at 27.9% and AceHardware.com at 18.2%. The brand experienced significant momentum during the tracked period, with revenue growing an impressive 69.7% overall. Notably, Osmocote's average price decreased by 13.7% over the same timeframe, suggesting aggressive pricing strategies or promotional activity may be fueling the revenue surge. Menards.com rounded out the retailer mix with a modest 3.4% share, indicating Osmocote's distribution remains concentrated among its top three retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 74% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Osmocote on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Osmocote.
BY REVENUE
Osmocote sells 50% online and 50% offline. Online runs through 3 channels; offline through 3. Online share has moved from 1% in Jan to 55% in May.
Online
50%
50%
Offline
Online channels
50%
Offline channels
50%
BY REVIEW COUNT
Across 235K ratings on 4 channels, Osmocote averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 235K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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