GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Osmocote generated an average product price of $22.45 across Amazon, Lowes, Ace Hardware, and Home Depot during Q1 2026 (January–March). Amazon dominated Osmocote's retailer revenue share at 45.9%, followed by Lowes at 27.3% and Ace Hardware at 24.6%, while Home Depot captured just 1.1%. The brand experienced impressive momentum with revenue growing 207.7% over the tracked period, signaling a strong seasonal surge in demand. Notably, despite this rapid revenue growth, Osmocote's average price remained relatively stable with only a modest 2.0% overall increase. These insights position Osmocote as a high-momentum brand with a diversified but Amazon-heavy retail footprint heading into the peak gardening season.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 208% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Osmocote on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Osmocote.
