GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Amazfit generated the vast majority of its revenue through Amazon, which accounted for 96.8% of its retail share between January and March 2026, with Best Buy capturing just 3.1%. The brand's average product price stood at $93.44 during this period, with pricing trending upward by 6.0% over the quarter. Despite the rising prices, Amazfit experienced a significant revenue decline of 39.6% across the tracked period, signaling potential demand challenges. The brand's top-selling products on Amazon were led by the Amazfit Bip 6 Smart Watch at $79.99 and the Amazfit Active 2 Smart Watch at $129.99. These trends suggest Amazfit may need to reassess its pricing and channel strategy to stabilize revenue performance heading into Q2 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 40% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Amazfit on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Amazfit.
BY REVENUE
$79.99
Price
$1.57M
Revenue
$129.99
Price
$707K
Revenue
