GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Amazfit generated nearly all of its revenue through Amazon, which accounted for 97.7% of its retailer share between January and May 2026, with Best Buy capturing just 2.2%. The brand's average product price stood at $105.86 across tracked retailers during this period. Amazfit experienced a notable revenue decline of 12.4% over the March to May 2026 timeframe, signaling a downward sales trend. Despite the revenue drop, average pricing remained relatively stable, edging up 1.3% overall during the same period. This heavy reliance on a single retail channel, combined with softening demand, presents both a challenge and an opportunity for Amazfit's distribution strategy going forward.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Amazfit on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Amazfit.
BY REVIEW COUNT
Across 222K ratings on 2 channels, Amazfit averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 222K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$79.99
Price
$1.7M
Revenue
$169.99
Price
$1.05M
Revenue
$99.99
Price
$899K
Revenue
$129.99
Price
$779K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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