GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Oura generated an average product price of $384.06 across Amazon and Best Buy during Q1 2026 (January 1 – March 31, 2026). Amazon dominated Oura's retail revenue share at 85.2%, with Best Buy accounting for the remaining 14.8%. The brand experienced a notable revenue decline of 45.8% over the tracked quarter, signaling a significant slowdown in sales momentum. Oura's average price also saw a modest decrease of 2.2% across the period, suggesting slight downward pricing pressure in the competitive wearables market. These trends point to potential challenges for Oura in maintaining its growth trajectory heading into Q2 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 46% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Oura on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Oura.
BY REVENUE
$361.72
Price
$322K
Revenue
$379.26
Price
$196K
Revenue
$398.77
Price
$188K
Revenue
$398.06
Price
$182K
Revenue
$381.44
Price
$172K
Revenue
