GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence's in-store tracking data from January through August 2026, Oura faces significant headwinds with revenue declining 21.7% overall and 28.4% in the most recent month tracked. The privately held Finnish company, which filed confidentially for a US IPO in May 2026, depends heavily on Amazon for 90.8% of its in-store revenue share, with Best Buy accounting for the remainder. Average product pricing has contracted 7.4% since the period began, settling at $252.06, while individual SKUs on Amazon and Best Buy range from $349 to $456 depending on finish and size. This concentration in a single retail channel combined with declining momentum suggests potential vulnerability as the brand navigates its path toward public markets.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Oura on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Oura.
BY REVENUE
Oura sells 91% online and 9% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in Apr to 99% in Aug.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 2.62M ratings on 2 channels, Oura averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 2.62M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$374.27
Price
$379K
Revenue
$355.12
Price
$312K
Revenue
$374.57
Price
$287K
Revenue
$359.94
Price
$227K
Revenue
$350.91
Price
$176K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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