GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, WHOOP generated virtually all of its tracked revenue through Amazon, which accounted for 99.3% of total revenue share. The brand's average product price during this period stood at $194.04, reflecting a notable 3.3% decline in average pricing over the observed trend window. Month-over-month revenue showed modest positive momentum, growing 2.3% in the most recent period tracked. Despite the slight pricing erosion, WHOOP's near-exclusive reliance on Amazon as its primary retail channel highlights a highly concentrated distribution strategy within the tracked retailer landscape. These insights underscore both the brand's pricing dynamics and its single-channel dominance during the first five months of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for WHOOP on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for WHOOP.
BY REVIEW COUNT
Across 42K ratings on 1 channel, WHOOP averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 42K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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