GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, WHOOP generated nearly all of its revenue through Amazon, which accounted for 99.4% of its retailer revenue share during Q1 2026 (January 1 – March 31, 2026). The brand's average product price stood at $205.68 across tracked retailers during this period. Notably, WHOOP experienced a significant overall revenue decline of 42.4% over the quarter, signaling potential challenges in maintaining sales momentum. Average pricing also trended downward, falling 17.4% over the same timeframe, which may suggest increased discounting or a shift in product mix. These trends point to a brand heavily reliant on a single retail channel while navigating meaningful headwinds in both revenue and pricing.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 42% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 17% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for WHOOP on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for WHOOP.
