GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on Grips Intelligence in-store data from January through August 2026, Nomad, owned by Hilton (NYSE: HLT), demonstrates a heavily concentrated distribution strategy with Amazon commanding 88.2% of revenue share while Best Buy accounts for the remaining 11.8%. The brand maintains an average product price of $54.47, though recent performance shows concerning momentum with revenue declining 32.7% since the start of the year and a 20.5% drop in the most recent month tracked. Despite the overall downward revenue trajectory, average pricing has remained relatively stable with only a 1.7% decrease in the latest period, suggesting price maintenance efforts amid declining sales volume. This data underscores the critical importance of diversification beyond the Amazon-dominated channel mix for stabilizing growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 44% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Nomad on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Nomad.
BY REVENUE
Nomad sells 78% online and 22% offline. Online runs through 1 channel; offline through 1.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 16K ratings on 2 channels, Nomad averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 16K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
