GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking Amazon, Best Buy, and Newegg from January to May 2026, Microsoft maintained an average product price of $237.71 across these retailers. Amazon dominated Microsoft's revenue share at 47.2%, followed by Best Buy at 31.2% and Newegg at 21.4%, highlighting Amazon's role as the brand's primary sales channel. Notably, Microsoft's average price increased 11.8% over the March to May 2026 period, suggesting a shift toward higher-priced product sales. However, overall revenue declined 13.2% during the same timeframe, indicating that rising prices may be impacting purchase volume. This combination of increasing prices and falling revenue points to a critical inflection point for Microsoft's retail strategy heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Microsoft on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Microsoft.
BY REVENUE
Microsoft sells 64% online and 36% offline. Online runs through 2 channels; offline through 1.
Online
64%
36%
Offline
Online channels
64%
Offline channels
36%
BY REVIEW COUNT
Across 2.23M ratings on 3 channels, Microsoft averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.23M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$176.68
Price
$1.72M
Revenue
$169.65
Price
$1.37M
Revenue
$399.99
Price
$1.04M
Revenue
$859.57
Price
$467K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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