GRIPS CUSTOMERS & RESEARCH PARTNERS
Armaflex, a brand of Armacell (majority-owned by PAI Partners with KIRKBI holding a significant minority stake), demonstrated solid in-store performance from January to August 2026, with revenue growing 8.3% over the period according to Grips Intelligence data. The brand achieved an average product price of $52.80, though prices declined 8.1% overall during the tracking window. Menards.com dominated the channel mix with a 57.8% revenue share compared to Home Depot's 42.2%, with both retailers serving as primary distribution points. Most recently, the brand experienced a notable 26.8% month-over-month revenue surge in the final tracked period (June-August 2026), signaling strengthening demand momentum.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Armaflex on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Armaflex.
BY REVENUE
Armaflex sells 41% online and 59% offline. Online runs through 1 channel; offline through 1.
Online
41%
59%
Offline
Online channels
41%
Offline channels
59%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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