GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Armaflex generated the majority of its revenue through homedepot.com, which accounted for 60.5% of total revenue share between January and May 2026, followed by menards.com at 39.5%. The brand's average product price during this period stood at $69.24, though pricing showed a notable downward trend with a 19.2% overall decrease in average price. Despite the pricing pressure, Armaflex saw a 2.0% month-over-month revenue uptick in the most recent period, suggesting some stabilization in demand. However, the broader picture reveals a significant 25.5% revenue decline over the tracked timeframe, indicating challenges in maintaining consistent sales momentum across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 18% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Armaflex on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Armaflex.
BY REVENUE
Armaflex sells 59% online and 41% offline. Online runs through 1 channel; offline through 1. Online share has moved from 63% in Jan to 40% in May.
Online
59%
41%
Offline
Online channels
59%
Offline channels
41%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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