GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Menards, Home Depot, and Lowe's, Vitapur demonstrates a highly concentrated retail footprint with Menards commanding an overwhelming 85.5% of the brand's total revenue share. Home Depot and Lowe's trail significantly, accounting for just 7.7% and 6.8% of revenue respectively, suggesting a strong regional or partnership-driven distribution strategy. The brand's average product price stands at $96.52, with pricing trending upward by 12.5% over the tracked period from March to May 2026. Despite rising prices, Vitapur experienced a modest 1.5% decline in overall revenue during the same timeframe, potentially indicating price sensitivity among consumers. These dynamics highlight both Vitapur's dominant positioning within Menards and an opportunity for expanded presence across other major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Vitapur on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Vitapur.
BY REVENUE
Vitapur sells 15% online and 85% offline. Online runs through 2 channels; offline through 1.
Online
15%
85%
Offline
Online channels
15%
Offline channels
85%
BY REVIEW COUNT
Across 3.34K ratings on 3 channels, Vitapur averages 3.8★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
3.8
/ 5
From 3.34K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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