Mist

Mist Market Overview

Mist generated in-store revenue across four major retailers during January–August 2026, with Amazon commanding over half the market share at 51.8%, followed by Lowe's at 23.8% and Home Depot at 18.8%, according to Grips Intelligence data. The brand's average product price stood at $24.61, though pricing declined 9.2% over the tracked period, indicating competitive pressure across channels. Recent months showed steeper declines, with revenue dropping 14.1% in the most recent period tracked and average prices falling 4.8% month-over-month. Mist's portfolio spans water filtration products including refrigerator filters and filtered showerheads, with price points ranging from under $13 to over $280 depending on the product category and bundle size.