GRIPS CUSTOMERS & RESEARCH PARTNERS
UDP's in-store performance across major home improvement retailers shows significant channel concentration, with Menards.com capturing 74.3% of revenue share compared to Home Depot's 25.7% during the January-August 2026 period, according to Grips Intelligence data. The brand experienced notable headwinds, with overall revenue declining 14.5% since the start of the tracked timeframe and average product prices hovering around $41.07. Recent momentum deteriorated further in the most recent month tracked, with revenue dropping an additional 12.4% alongside a 4.5% decrease in average pricing. Despite pricing pressure, UDP's product portfolio commands premium positioning within its category, with top SKUs ranging from $30.22 to $75.57 across hose assembly offerings.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for UDP on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for UDP.
BY REVENUE
UDP sells 26% online and 74% offline. Online runs through 1 channel; offline through 1.
Online
26%
74%
Offline
Online channels
26%
Offline channels
74%
BY REVIEW COUNT
Across 57K ratings on 2 channels, UDP averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 57K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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