GRIPS CUSTOMERS & RESEARCH PARTNERS
Aura, a private venture-backed digital security company backed by investors including Warburg Pincus and General Catalyst, generated an average product price of $137.29 during the first eight months of 2026, according to Grips Intelligence in-store data. The brand's revenue dropped 25.4% overall during the tracked period, with Amazon dominating channel performance at 98.9% of total revenue share. Average prices increased 3.9% since the beginning of the year, reaching $154.61 in the most recent measured period. The overwhelming concentration on Amazon reflects Aura's reliance on a single distribution channel for the vast majority of sales volume.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 38% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Aura on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Aura.
BY REVIEW COUNT
Across 587K ratings on 2 channels, Aura averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 587K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$147.03
Price
$3.98M
Revenue
$166.28
Price
$2.26M
Revenue
$176.46
Price
$1.59M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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