GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Aura generated the vast majority of its revenue through Amazon, which accounted for 98.7% of its retailer share between January and May 2026, with menards.com capturing the remaining 1.3%. The brand's average product price stood at $142.74 across tracked retailers during this period. Aura demonstrated strong momentum, with overall revenue growing 44.6% and average price increasing 35.2% over the observed trend period. Amazon's dominance as a sales channel highlights Aura's heavy reliance on a single retailer for nearly all of its tracked revenue. These insights underscore a rapidly scaling brand with concentrated distribution and rising price positioning in the market.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 45% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 35% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Aura on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Aura.
BY REVIEW COUNT
Across 610K ratings on 2 channels, Aura averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 610K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$15.95
Price
$44K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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