GRIPS CUSTOMERS & RESEARCH PARTNERS
Beats, a division of Apple Inc. (NASDAQ: AAPL), demonstrated strong in-store performance across the tracked period of January through August 2026, with year-to-date revenue growing 30.5% according to data from Grips Intelligence. Amazon dominated the channel landscape with 78.6% of revenue share, while Best Buy captured the remaining 21.4%, highlighting the brand's reliance on major retail partners. The average product price stood at $151.68, with prices increasing 5.9% overall during the tracked period, suggesting successful premium positioning in the audio accessories market. Recent monthly performance showed continued momentum, with revenue growing 4.9% in the most recent period tracked, indicating sustained demand across both channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 31% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Beats on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Beats.
BY REVENUE
Beats sells 78% online and 22% offline. Online runs through 1 channel; offline through 1.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 3.79M ratings on 2 channels, Beats averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 3.79M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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