GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data tracked by Grips Intelligence from January to May 2026 across Amazon and Best Buy, Beats maintained a strong retail footprint with an average product price of $145.41. Amazon dominated as the brand's primary sales channel, capturing an overwhelming 81.4% of Beats' revenue share, while Best Buy accounted for the remaining 18.5%. Despite its strong channel positioning, the brand experienced a notable revenue decline of 24.7% over the March–May 2026 period, signaling potential headwinds in consumer demand. The Beats Studio Pro line led the product mix on Amazon, with variants priced between $226 and $230, positioning the brand firmly in the premium wireless headphone segment.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 25% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Beats on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Beats.
BY REVENUE
Beats sells 76% online and 24% offline. Online runs through 1 channel; offline through 1.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 5.3M ratings on 2 channels, Beats averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 5.3M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$222.71
Price
$9.5M
Revenue
$222.65
Price
$6.5M
Revenue
$222.32
Price
$5.2M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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