GRIPS CUSTOMERS & RESEARCH PARTNERS
Marshall, owned by HongShan Capital Group following a 2025 acquisition while the Marshall family retains over 20% ownership, generated in-store and online sales primarily through Amazon (91.6% revenue share) and Best Buy (8.3%) during the first eight months of 2026, according to Grips Intelligence data. The brand's average product price stood at $207.92 across channels tracked, with premium offerings like the Stanmore III commanding prices above $390 on Amazon. Overall revenue grew 8.3% since the beginning of the tracked period, while average pricing increased 16.2% year-to-date, indicating a strategic shift toward higher-value products. Top-performing SKUs ranged from the budget-friendly Emberton III at $135.94 on Best Buy to the premium Stanmore III at $394.53 on Amazon, demonstrating broad market segmentation across price points.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 16% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 19% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Marshall on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Marshall.
BY REVENUE
Marshall sells 91% online and 9% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in Apr to 93% in Aug.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 270K ratings on 2 channels, Marshall averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 270K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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