GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Behrens generates the largest share of its revenue through acehardware.com at 40.5%, followed by lowes.com at 32.5% and menards.com at 19.3%, while Amazon accounts for just 7.6%. The brand's average product price sits at $25.43, with pricing trending upward by 15.8% over the tracked period. Notably, Behrens has experienced strong revenue momentum, growing 54.7% over the observed timeframe. The concentration of over 92% of revenue across three major home improvement retailers highlights Behrens' dominant positioning in the traditional hardware channel. These insights, sourced from Grips Intelligence, underscore a brand with accelerating sales and a firmly established retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 64% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 16% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Behrens on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Behrens.
BY REVENUE
Behrens sells 19% online and 81% offline. Online runs through 2 channels; offline through 3. Online share has moved from 7% in Jan to 32% in May.
Online
19%
81%
Offline
Online channels
19%
Offline channels
81%
BY REVIEW COUNT
Across 91K ratings on 4 channels, Behrens averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 91K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$38.01
Price
$323K
Revenue
$33.98
Price
$90K
Revenue
$30.04
Price
$79K
Revenue
$59.91
Price
$58K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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