GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Ace Hardware, Lowe's, Menards, and Amazon from January to March 2026, Behrens demonstrated strong momentum with overall revenue growing 10.4% over the period. Ace Hardware emerged as the dominant retail partner, commanding a leading 50.9% share of Behrens' total revenue, more than double that of second-place Lowe's at 24.1%. The brand's average product price during Q1 2026 sat at $24.75, though pricing showed a downward trend with a 7.6% decrease over the tracked period. Menards captured 18.2% of revenue share, while Amazon accounted for a modest 6.8%, indicating Behrens' distribution strength remains firmly rooted in traditional home improvement retailers. Notably, the brand experienced a significant late-quarter surge with a 29.8% month-over-month revenue increase, suggesting accelerating consumer demand heading into spring.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 10% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Behrens on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Behrens.
