Scrub Daddy

Scrub Daddy Market Overview

Scrub Daddy, a private company majority-owned by founder Aaron Krause with Lori Greiner holding a 20% stake, demonstrated strong year-to-date performance from January to August 2026, with revenue growing 11.1% overall despite a 5.9% dip in the most recent month tracked. According to Grips Intelligence's in-store data analysis, Amazon dominates the brand's channel mix with an overwhelming 89.0% revenue share, while brick-and-mortar retailers like Lowe's (5.4%), Ace Hardware (2.7%), and Menards (2.6%) comprise the remaining sales. The brand's average product price of $13.98 has declined 6.6% year-to-date, reflecting a strategic pricing adjustment as average prices dropped 8.7% in the final tracked period. Top-performing products span multiple price points and use cases, from the Scrub Mommy at $13.99 on Amazon to the premium BBQ Daddy Grill Brush at $29.98, indicating diversified product appeal across the portfolio.