GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store and online data from Grips Intelligence, Guardsman generated an average product price of $11.10 across tracked retailers from January to May 2026. Amazon dominates Guardsman's revenue distribution, accounting for 78.0% of total revenue share, followed by acehardware.com at 11.7% and lowes.com at 8.4%. During the observed period, Guardsman's overall revenue grew 9.0%, signaling healthy brand momentum across key retail channels. Meanwhile, the brand's average price increased by 10.9%, suggesting a shift toward higher-value product sales or strategic pricing adjustments. Notably, homedepot.com represents just 1.9% of Guardsman's revenue share, indicating a potential growth opportunity for the brand at one of the nation's largest home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Guardsman on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Guardsman.
BY REVENUE
Guardsman sells 82% online and 18% offline. Online runs through 3 channels; offline through 2. Online share has moved from 9% in Jan to 86% in May.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 273K ratings on 4 channels, Guardsman averages 4.3★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.3
/ 5
From 273K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$7.42
Price
$104K
Revenue
$11.05
Price
$73K
Revenue
$15.73
Price
$65K
Revenue
$14.86
Price
$54K
Revenue
$22.83
Price
$45K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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