GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, BRINKS COMMERCIAL generated 100% of its revenue exclusively through Lowe's during the January to May 2026 period. The brand's average product price stood at $46.97, though pricing trended downward with an 8.1% overall decrease during the tracked period. Revenue also experienced a notable 9.6% decline over the same timeframe, signaling potential challenges in maintaining sales momentum. Among its top-performing SKUs at Lowe's, premium products like the Grade 1 FlexPlate All-in-One Commercial Door Closer commanded prices as high as $137.33, while the Industrial Duty Rim Exit Device reached $157.12. BRINKS COMMERCIAL's complete reliance on a single retail channel presents both a focused distribution strategy and a concentration risk worth monitoring.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for BRINKS COMMERCIAL on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for BRINKS COMMERCIAL.
BY REVENUE
BRINKS COMMERCIAL sells 45% online and 55% offline. Online runs through 1 channel; offline through 1. Online share has moved from 33% in Jan to 45% in May.
Online
45%
55%
Offline
Online channels
45%
Offline channels
55%
BY REVIEW COUNT
Across 36K ratings on 1 channel, BRINKS COMMERCIAL averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 36K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$137.29
Price
$124K
Revenue
$158.14
Price
$61K
Revenue
$127.91
Price
$40K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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