GRIPS CUSTOMERS & RESEARCH PARTNERS
Champion, owned by privately held Authentic Brands Group, demonstrates a heavily concentrated in-store retail presence with Amazon commanding 80.5% of revenue share across the tracked period from January to August 2026, according to Grips Intelligence. The brand's average product price of $16.11 reflects a modest 2.5% increase over the data period, though recent months show a slight downward price correction of 2.8%. Recent performance has softened, with revenue declining 10.9% in the latest tracked month and 9.7% overall since the beginning of the period. Secondary channels including Ace Hardware and Lowe's capture 11.3% and 7.2% of revenue respectively, indicating limited diversification in Champion's retail footprint across major online marketplaces.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Champion on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Champion.
BY REVENUE
Champion sells 84% online and 16% offline. Online runs through 2 channels; offline through 3.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 2.63M ratings on 3 channels, Champion averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 2.63M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$30.98
Price
$385K
Revenue
$25.19
Price
$278K
Revenue
$16.47
Price
$213K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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