GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Champion generated 88.5% of its tracked revenue through Amazon between January and May 2026, with Ace Hardware (7.2%) and Lowes.com (3.5%) accounting for the remainder. The brand's average product price across these three retailers stood at $18.27 during this period. Champion experienced notable revenue growth of 19.5% over the tracked months, signaling strong consumer demand. Despite this revenue momentum, the brand's average price decreased by 8.7% over the same period, suggesting a strategic shift toward more competitively priced offerings or a change in product mix. These trends position Champion as a value-driven brand with increasing sales velocity across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 21% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Champion on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Champion.
BY REVENUE
Champion sells 88% online and 12% offline. Online runs through 2 channels; offline through 3.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 7.6M ratings on 3 channels, Champion averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 7.6M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$31.07
Price
$749K
Revenue
$32.80
Price
$299K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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