GRIPS CUSTOMERS & RESEARCH PARTNERS
CLR, owned by private company Jelmar LLC, demonstrates strong in-store retail performance across major home improvement channels, with Amazon commanding 76.1% of revenue share followed by Lowes.com at 21.9%. According to Grips Intelligence data covering January through August 2026, the brand's average product price stands at $11.38, though pricing has declined 12.5% over the tracked period. The most recent three-month trend shows average prices at $10.78 with a slight 0.1% revenue dip in the latest month, suggesting competitive pressure in the category. CLR's portfolio spans multiple formats and sizes, from 22-ounce spray bottles priced around $6.44 to larger gallon-sized offerings at $24.98, allowing the brand to capture diverse customer segments across its retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for CLR on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for CLR.
BY REVENUE
CLR sells 79% online and 21% offline. Online runs through 3 channels; offline through 1.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 433K ratings on 3 channels, CLR averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 433K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$5.26
Price
$527K
Revenue
$24.92
Price
$518K
Revenue
$14.99
Price
$196K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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