GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Cutter generated an average product price of $12.23 across five major retailers during Q1 2026 (January–March). Amazon led as the dominant sales channel, capturing 42.7% of Cutter's total revenue share, followed by Lowes.com at 31.4% and AceHardware.com at 22.5%. Together, these three retailers accounted for over 96% of the brand's tracked revenue, while HomeDepot.com and Menards.com combined for just 3.3%. Notably, Cutter experienced significant revenue growth of 173.9% over the quarter, signaling strong seasonal demand momentum heading into the spring months. This concentration of sales across a small number of key retail partners highlights both the brand's strategic distribution footprint and its heavy reliance on Amazon as a primary revenue driver.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 174% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Cutter on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Cutter.
