GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Cutter generated the largest share of its revenue through Amazon at 48.4%, followed by Lowes.com at 22.2% and Acehardware.com at 15.6% during the January to May 2026 tracking period across five major retailers. The brand's average product price stood at $11.16, reflecting accessible price positioning within its category. Notably, Cutter experienced impressive revenue growth of 230.1% over the tracked period, signaling strong seasonal demand acceleration. Despite this revenue surge, the brand's average price decreased by 13.5% over the same timeframe, suggesting promotional activity or a shift toward lower-priced SKUs. Home Depot represented just 1.2% of Cutter's revenue share, indicating a significant opportunity for expanded distribution on that platform.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 244% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Cutter on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Cutter.
BY REVENUE
Cutter sells 48% online and 52% offline. Online runs through 3 channels; offline through 3. Online share has moved from 2% in Jan to 47% in May.
Online
48%
52%
Offline
Online channels
48%
Offline channels
52%
BY REVIEW COUNT
Across 1.14M ratings on 5 channels, Cutter averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.14M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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