GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Ace Hardware, and Menards, SubZero maintains a strong retail presence with Amazon commanding a dominant 82.6% share of the brand's total revenue. The brand's average product price stands at $20.45, though pricing has seen significant upward movement with an 84.9% increase over the tracked period. Despite rising prices, SubZero has experienced a notable 23.0% decline in overall revenue, suggesting potential volume compression as price points climb. Ace Hardware holds the second-largest revenue share at 15.6%, while Menards accounts for a modest 1.3%, indicating a highly concentrated distribution strategy favoring Amazon's marketplace.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 85% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for SubZero on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for SubZero.
BY REVENUE
SubZero sells 80% online and 20% offline. Online runs through 1 channel; offline through 2. Online share has moved from 0% in Jan to 99% in May.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 22K ratings on 3 channels, SubZero averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 22K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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