GRIPS CUSTOMERS & RESEARCH PARTNERS
Super Lube, a brand of Kano Laboratories owned by private equity firm L Squared Capital Partners, demonstrated modest in-store revenue growth of 5.9% across the tracked period from January to August 2026, according to data from Grips Intelligence. Amazon dominates the channel mix with 74.9% of revenue share, while Ace Hardware and Home Depot combined account for roughly 24% of sales. The brand maintained an average product price of $13.37, with pricing up 2.0% overall during the analysis window. Recent momentum showed a slight pullback, with revenue declining 3.0% in the most recent month compared to the prior period.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Super Lube on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Super Lube.
BY REVENUE
Super Lube sells 77% online and 23% offline. Online runs through 2 channels; offline through 2. Online share has moved from 15% in Apr to 81% in Aug.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 248K ratings on 3 channels, Super Lube averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 248K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
