GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across four major retailers, Super Lube generates the majority of its revenue through Amazon, which accounts for 70.8% of total revenue share. Ace Hardware follows as the second-largest channel at 24.8%, while Home Depot and Menards contribute a combined 4.1%. The brand's average product price sits at $13.65, though pricing has seen a 7.4% decline over the tracked period. Notably, Super Lube experienced strong momentum with revenue growing 31.5% during the March to May 2026 window. This combination of aggressive channel concentration on Amazon and meaningful revenue growth positions Super Lube as a brand gaining traction in a competitive marketplace.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 35% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Super Lube on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Super Lube.
BY REVENUE
Super Lube sells 70% online and 30% offline. Online runs through 2 channels; offline through 2.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 239K ratings on 4 channels, Super Lube averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 239K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$69.49
Price
$1.81K
Revenue
$39.81
Price
$1.43K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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