GRIPS CUSTOMERS & RESEARCH PARTNERS
DJI, a privately held company headquartered in Shenzhen, China, demonstrates a highly concentrated retail presence with Amazon commanding 93.4% of revenue share during the January-August 2026 period tracked across in-store channels according to Grips Intelligence. The brand's average product price stands at $287.89, though pricing has declined 7.3% since the beginning of the measurement period, with average prices dropping to $271.42 in the most recent month. DJI's top-performing products command premium price points, with the Mini 5 Pro Fly More Combo Plus reaching $1,159.00 and the Mini 5 Pro Fly More Combo priced at $1,099.00, reflecting a focus on higher-value offerings. Overall revenue growth reached just 1.0% across the full data period, with a notable 10.3% monthly decline in the most recent timeframe suggesting potential market saturation or seasonal challenges.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for DJI on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for DJI.
BY REVENUE
DJI sells 93% online and 7% offline. Online runs through 1 channel; offline through 1.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 1.82M ratings on 2 channels, DJI averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.82M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$710.49
Price
$11M
Revenue
$619.74
Price
$11M
Revenue
$1,159.00
Price
$8M
Revenue
$494.64
Price
$4.65M
Revenue
$389.00
Price
$4.04M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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