GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, DJI generated an average product price of $379.91 across tracked retailers between January and March 2026. Amazon dominated DJI's retail distribution, capturing a commanding 96.9% revenue share compared to Best Buy's modest 3.1% during the same period. The brand experienced a notable 27.2% revenue decline over the quarter, accompanied by a 4.8% decrease in average selling price. Among DJI's top-performing products on Amazon, the DJI Mini 5 Pro Fly More Combo Plus commanded the highest price point at approximately $1,351.66, reflecting strong consumer interest in premium drone bundles. These trends suggest DJI is navigating a challenging quarter with shifting pricing dynamics and heavy reliance on Amazon as its primary retail channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 27% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for DJI on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for DJI.
BY REVENUE
$667.22
Price
$9.9M
Revenue
$1,313.37
Price
$8.3M
Revenue
$719.00
Price
$8.2M
Revenue
$1,351.66
Price
$6.7M
Revenue
