GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, DJI generated an overwhelming 96.3% of its revenue through Amazon between January and May 2026, with Best Buy accounting for just 3.5%. The brand's average product price stood at $309.92 during this period, though pricing trended downward with a 7.0% decline observed over the tracked months. DJI's revenue also experienced a slight dip, dropping 0.7% over the same timeframe. Among DJI's top-selling products on Amazon, the DJI Mini 5 Pro Fly More Combo Plus commanded the highest average price at $1,254.39, while the DJI Osmo Pocket 3 remained a strong mid-range performer at $502.40. These trends suggest DJI is navigating a period of modest price compression and revenue softening despite maintaining a dominant retail footprint on Amazon.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for DJI on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for DJI.
BY REVIEW COUNT
Across 1.88M ratings on 2 channels, DJI averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.88M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$637.39
Price
$11M
Revenue
$1,148.58
Price
$11M
Revenue
$1,201.02
Price
$9.8M
Revenue
$719.00
Price
$9.7M
Revenue
$502.40
Price
$5.6M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
