GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Polaroid generated an average product price of $65.80 across Amazon and Best Buy from January to May 2026. Amazon dominated Polaroid's retail landscape, capturing an overwhelming 94.3% of revenue share, while Best Buy accounted for just 5.7%. The brand experienced a modest revenue decline of 3.5% over the tracked period, paired with a 3.0% decrease in average price, suggesting potential competitive pricing pressures. Notably, Polaroid's highest-priced product tracked was the Polaroid Flip Instant Camera + Color Film Bundle at Best Buy, averaging $226.91. These insights highlight Polaroid's heavy reliance on Amazon as its primary retail channel during the first five months of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Polaroid on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Polaroid.
BY REVENUE
Polaroid sells 91% online and 9% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in Jan to 91% in May.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 1.35M ratings on 2 channels, Polaroid averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.35M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$159.99
Price
$1.23M
Revenue
$109.27
Price
$493K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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