GRIPS CUSTOMERS & RESEARCH PARTNERS
Polaroid, a privately held brand controlled by the Smolokowski family through PLR IP Holdings, LLC, demonstrates heavily concentrated in-store retail distribution with Amazon commanding 91.4% of revenue share during the January-August 2026 period tracked by Grips Intelligence. The brand maintains a modest average product price point of $59.82, with pricing remaining relatively stable across the tracked timeframe. Recent momentum shows mixed signals, with revenue declining 3.4% in the most recent month while year-to-date growth reached 6.2%, suggesting volatility in market performance. Best Buy represents a secondary but negligible channel at 8.6% revenue share, leaving Polaroid's sales strategy heavily dependent on Amazon's e-commerce dominance.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Polaroid on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Polaroid.
BY REVENUE
Polaroid sells 91% online and 9% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in Apr to 93% in Aug.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 1.33M ratings on 2 channels, Polaroid averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.33M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$159.99
Price
$1.23M
Revenue
$109.23
Price
$723K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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