Home/Insights/Brands/Insta360Product Intelligence - 2026 YTD USA

Insta360

200K+

Products Sold, Jan to Aug 2026

200+

# Offline Stores

$177.31

Avg. Price

4.6

Avg. Rating

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Insta360 Market Overview

According to Gr767 Intelligence's in-store data tracking Amazon, Best Buy, and Newegg from January through August 2026, Insta360, a brand of Arashi Vision Inc. (SSE: 688775), demonstrates significant channel concentration with Amazon commanding 85.4% of revenue share. The brand faced considerable headwinds during the analysis period, with average pricing declining 9.4% overall and recent monthly revenue dropping 21.8%, though the average product price point remains solid at $174.54. Premium product bundles dominate the portfolio, with flagship offerings priced between $439.99 and $775.46 across retailers, indicating a focus on high-value consumer segments despite the recent performance decline. Best Buy and Newegg represent secondary but meaningful distribution channels at 13.3% and 1.2% respectively, suggesting limited multi-channel diversification that may amplify vulnerability to Amazon-specific market fluctuations.

Revenue Share by Channel
Data covers Amazon, Best Buy, Newegg

Insta360's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 8% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Insta360's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 9% from Jun to Aug.

Average price

Absolute values in $

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Insta360's categories

REVENUE SHARE

Best Buy

Revenue distribution across product categories for Insta360 on Best Buy.

Best Buy

Categories by revenue share

Distribution in %

Insta360's channels

REVENUE SHARE

Revenue distribution across tracked channels for Insta360.

Channels by revenue share

Distribution in %

Insta360's online vs offline revenue split

BY REVENUE

Insta360 sells 86% online and 14% offline. Online runs through 2 channels; offline through 1. Online share has moved from 10% in Apr to 90% in Aug.

Revenue by channel

Share of total revenue across all channels

Online

86%

14%

Offline

Online share trend

Apr – Aug

Online channels

86%

Amazon.com
Newegg.com

Offline channels

14%

Best Buy stores

Insta360's customer ratings

BY REVIEW COUNT

Across 287K ratings on 3 channels, Insta360 averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 287K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Insta360

BY REVENUE

Amazon
Amazon
#1Insta360 X5 - Waterproof 8K 360° Action Camera, Leading Low Light, Invisible Selfie Stick Effect, Rugged and Replaceable Lens, 3-Hour Battery, Built-in Wind Guard, Stabilization, Triple AI Chip Design

$549.99

Price

$4.11M

Revenue

#2Insta360 X5 Essentials Bundle - Waterproof 8K 360° Action Camera, Leading Low Light, Invisible Selfie Stick Effect, Rugged and Replaceable Lens, 3-Hour Battery, Built-in Wind Guard, Stabilization

$650.54

Price

$3.22M

Revenue

#3Insta360 X5 Starter Bundle - Waterproof 8K 360° Action Camera, Leading Low Light, Invisible Selfie Stick Effect, Rugged & Replaceable Lens, 3-Hour Battery, Clear Audio, Stabilization

$599.99

Price

$1.82M

Revenue

#4Insta360 X4 Air Starter Bundle - Lightweight 165g 8K 360 Camera, Invisible Selfie Stick, Replaceable Lenses, Shoot First & Frame Later, Built-in Wind Guard, FlowState Stabilization, AI-Powered App

$439.99

Price

$1.54M

Revenue

#5Insta360 GO Ultra Standard Bundle Midnight Black - Tiny Hands-Free 4K Cam, Lightweight & Portable, Low Light Excellence, Mount Anywhere, FlowState Stabilization, 200 Min Battery Life

$480.16

Price

$776K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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