GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Insta360 generated the majority of its revenue through Amazon, which accounted for 83.1% of total sales between January and May 2026, followed by Best Buy at 15.7% and Newegg at 1.1%. The brand's average product price stood at $180.73 across all tracked retailers during this period. Insta360's revenue showed positive momentum, growing 5.1% month-over-month in the most recent period tracked. However, the brand experienced a 6.7% overall decline in average selling price over the March to May 2026 window, suggesting increased promotional activity or a shift toward lower-priced SKUs. These trends indicate that while Insta360 is expanding its sales volume, it may be doing so at the cost of margin compression across Amazon, Best Buy, and Newegg.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Insta360 on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Insta360.
BY REVENUE
Insta360 sells 81% online and 19% offline. Online runs through 2 channels; offline through 1. Online share has moved from 4% in Jan to 82% in May.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 319K ratings on 3 channels, Insta360 averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 319K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$650.51
Price
$2.93M
Revenue
$549.99
Price
$2.91M
Revenue
$474.91
Price
$1.38M
Revenue
$249.99
Price
$658K
Revenue
$346.76
Price
$614K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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