GRIPS CUSTOMERS & RESEARCH PARTNERS
Eklind, a private, employee-owned tool company based in Illinois, generated an average product price of $11.34 across in-store retail channels from January through August 2026, according to Grips Intelligence data. Menards.com dominated the revenue share at 37.7%, followed by Ace Hardware at 29.8% and Amazon at 24.0%, while overall revenue declined 14.5% over the tracking period. Despite the revenue contraction, average prices increased 12.8% year-to-date, suggesting a strategic shift toward higher-value product offerings. The brand's portfolio spans multiple price tiers, from entry-level hex key sets under $7 to premium cushion-grip and ball-hex combo sets exceeding $50.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Eklind on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Eklind.
BY REVENUE
Eklind sells 31% online and 69% offline. Online runs through 3 channels; offline through 2.
Online
31%
69%
Offline
Online channels
31%
Offline channels
69%
BY REVIEW COUNT
Across 155K ratings on 5 channels, Eklind averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 155K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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