GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Steelman recorded an average product price of $22.76 across four major retailers—Home Depot, Amazon, Lowe's, and Menards—during the January to May 2026 period. Home Depot led as Steelman's dominant retail channel, capturing 40.2% of the brand's revenue share, followed by Amazon at 28.7% and Lowe's at 26.5%. Menards accounted for a modest 3.7% of total revenue, indicating a highly concentrated distribution footprint among the top three retailers. Notably, Steelman experienced a 10.2% decline in revenue over the March to May 2026 trending period, paired with a 5.9% decrease in average price, suggesting increased promotional activity or a shift in product mix. These trends point to a brand navigating pricing pressures across the home improvement and e-commerce landscape heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Steelman on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Steelman.
BY REVIEW COUNT
Across 88K ratings on 4 channels, Steelman averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 88K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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