GRIPS CUSTOMERS & RESEARCH PARTNERS
Montana Brand, owned by entrepreneur Frank Tiegs and operated by Rocky Mountain Twist, a privately held manufacturing company headquartered in Ronan, Montana, demonstrates strong in-store retail performance across major hardware channels from January through August 2026, according to data from Grips Intelligence. The brand achieved dominant market penetration on Menards.com, which accounts for 95% of revenue share, while maintaining secondary presence on Lowe's.com (3.8%) and Ace Hardware.com (1.2%). Recent momentum is evident with revenue growing 10.1% in the most recent tracked month and overall average pricing increasing 3.7% across the tracked period. The brand's product portfolio commands premium positioning, with top-performing SKUs ranging from $9.08 to $26.97, reflecting a strategic focus on higher-value specialty tools and fasteners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Montana Brand on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Montana Brand.
BY REVENUE
Montana Brand sells 6% online and 94% offline. Online runs through 2 channels; offline through 2.
Online
6%
94%
Offline
Online channels
6%
Offline channels
94%
BY REVIEW COUNT
Across 550 ratings on 4 channels, Montana Brand averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 550 ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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