According to in-store data from Grips Intelligence covering January to May 2026 across Menards, Lowe's, and Ace Hardware, Montana Brand demonstrates a highly concentrated retail footprint with Menards commanding a dominant 96.5% share of the brand's total revenue. The brand's average product price sits at $7.58, though this figure saw a 3.3% overall increase during the tracked period. Despite the positive pricing trend, Montana Brand experienced a notable 16.8% decline in revenue over the observed timeframe, signaling potential challenges in sales volume. Lowe's and Ace Hardware each account for less than 2% of the brand's revenue share, underscoring Montana Brand's near-exclusive reliance on Menards as its primary retail channel. This level of retailer concentration presents both a strategic advantage in partnership depth and a potential risk factor for long-term brand diversification.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Montana Brand on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Montana Brand.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis