First Alert

First Alert Market Overview

First Alert, owned by Resideo Technologies, Inc. (NYSE: REZI), demonstrates a diversified in-store retail presence across three major channels, with Amazon capturing 46% of revenue share, followed by Lowe's at 38.9% and Ace Hardware at 14.6%, according to Grips Intelligence data from January through August 2026. The brand maintains a competitive average product price of $50.11, though pricing showed a slight decline of 1.6% over the analysis period. While overall revenue grew 8.5% since the start of the year, recent momentum softened with a 5.8% month-over-month drop in the most recent period tracked. The product portfolio spans battery-operated and hardwired detection solutions across smoke and carbon monoxide categories, with price points ranging from $35 to $137 across multi-packs and various configurations.