GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, First Alert generated an average product price of $49.79 across Amazon, Lowes.com, and AceHardware.com between January and May 2026. Amazon dominated as the leading retail channel, capturing 50.3% of First Alert's total revenue share, followed by Lowes.com at 33.8% and AceHardware.com at 15.5%. During this period, First Alert experienced a notable revenue decline of 9.3%, signaling potential headwinds in consumer demand or increased competitive pressure. Despite the revenue dip, the brand's average price trended upward with a 3.4% overall increase, suggesting a possible shift toward higher-priced product offerings or reduced discounting strategies. These dynamics point to an evolving pricing landscape for First Alert as it navigates shifting demand across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for First Alert on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for First Alert.
BY REVENUE
First Alert sells 50% online and 50% offline. Online runs through 2 channels; offline through 2.
Online
50%
50%
Offline
Online channels
50%
Offline channels
50%
BY REVIEW COUNT
Across 3.37M ratings on 3 channels, First Alert averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 3.37M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$51.80
Price
$1.18M
Revenue
$60.90
Price
$1.02M
Revenue
$96.06
Price
$521K
Revenue
$40.36
Price
$495K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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