GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, First Alert generated nearly half of its revenue through Amazon (49.5%) during Q1 2026 (January–March), followed by Lowes.com at 32.8% and Acehardware.com at 17.4%, based on tracking across these three major retailers. The brand saw strong momentum with revenue growing 19.2% over the quarter, signaling increasing consumer demand. First Alert's average product price stood at $49.03, with a modest 1.7% price increase over the same period. This combination of rising revenue and stable pricing suggests that volume growth, rather than price hikes, is the primary driver behind First Alert's expanding market presence.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 19% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for First Alert on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for First Alert.
