GRIPS CUSTOMERS & RESEARCH PARTNERS
Fitbit, owned by Alphabet Inc. (NASDAQ: GOOGL), generated an average product price of $127.01 across in-store channels from January through August 2026, with pricing climbing 1.0% over the period. The brand experienced an 8.5% revenue decline since the beginning of the year, though average prices increased 1.8% in the most recent monthly comparison. Amazon dominated Fitbit's channel revenue share at 99.9%, with the Fitbit Charge 6 and Versa 4 commanding the highest price points at $143-$161. According to Grips Intelligence data, this performance underscores the brand's heavy reliance on a single retail partner despite modest price appreciation across its product lineup.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 18% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Fitbit on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Fitbit.
BY REVIEW COUNT
Across 2.57M ratings on 1 channel, Fitbit averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 2.57M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$122.30
Price
$4.79M
Revenue
$84.34
Price
$4.07M
Revenue
$150.38
Price
$3.44M
Revenue
$122.52
Price
$3.04M
Revenue
$124.10
Price
$1M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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