GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Fitbit generated an average product price of $129.06 across Amazon and Best Buy during Q1 2026 (January 1 to March 31, 2026). Amazon dominated Fitbit's retail revenue share at 95.4%, leaving Best Buy with just 4.6% of tracked sales. The brand experienced a significant revenue decline of 41.9% over the quarter, signaling potential challenges in consumer demand or shifting competitive dynamics. Despite the revenue downturn, Fitbit's average price trended upward with a 4.4% increase over the same period, suggesting a possible shift toward higher-priced models like the Versa 4, which averaged up to $182.24 at Best Buy. These trends point to a brand navigating a contracting sales environment while maintaining pricing strength across its key retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 42% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Fitbit on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Fitbit.
BY REVENUE
