GRIPS CUSTOMERS & RESEARCH PARTNERS
Fluid Film, owned by private family company Eureka Chemical Company, generated strong in-store revenue growth of 6.6% in the most recent month tracked (June-August 2026), according to Grips Intelligence data covering January-August 2026. Amazon dominates the brand's channel mix at 72.4% of revenue share, followed distantly by acehardware.com at 11.1% and lowes.com at 10.3%. Average product pricing increased 9.1% overall during the period, reaching $38.99 by the final month, demonstrating healthy price elasticity despite competitive retail environments. The brand's portfolio spans multiple package sizes and formats, with bulk options commanding premium price points above $175 while smaller aerosol offerings position competitively around the $37 mark.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Fluid Film on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Fluid Film.
BY REVENUE
Fluid Film sells 81% online and 19% offline. Online runs through 2 channels; offline through 3.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 45K ratings on 4 channels, Fluid Film averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 45K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$49.15
Price
$120K
Revenue
$196.53
Price
$118K
Revenue
$37.59
Price
$71K
Revenue
$176.99
Price
$42K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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