GRIPS CUSTOMERS & RESEARCH PARTNERS
Formula 409, owned by The Clorox Company (NYSE: CLX), generated in-store revenue that dropped 12.8% overall during the first eight months of 2026, according to Grips Intelligence data. Amazon dominated the channel landscape with a commanding 60.2% revenue share, followed by acehardware.com at 20.4% and lowes.com at 19.1%. Average product pricing declined 10.2% over the tracked period, with the brand averaging $9.71 per unit. The most recent monthly data showed a steeper 12.6% revenue decline paired with a 7.8% price decrease, signaling continued downward momentum across both metrics.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Formula 409 on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Formula 409.
BY REVENUE
Formula 409 sells 58% online and 42% offline. Online runs through 2 channels; offline through 2.
Online
58%
42%
Offline
Online channels
58%
Offline channels
42%
BY REVIEW COUNT
Across 66K ratings on 3 channels, Formula 409 averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 66K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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