GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Formula 409 generated an average product price of $10.01 across tracked retailers during the January to May 2026 period. Amazon dominated as the leading sales channel, capturing 64.5% of revenue share, followed by acehardware.com at 18.9% and lowes.com at 15.7%. Despite its strong retail presence, the brand experienced a 4.6% decline in overall revenue during the tracked period. Notably, average pricing trended upward with a 4.5% increase, suggesting a strategy of higher price points even as sales volume softened. This pricing and distribution dynamic positions Formula 409 as a brand navigating a competitive landscape with heavy reliance on Amazon as its primary revenue driver.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Formula 409 on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Formula 409.
BY REVENUE
Formula 409 sells 63% online and 37% offline. Online runs through 3 channels; offline through 2. Online share has moved from 7% in Jan to 64% in May.
Online
63%
37%
Offline
Online channels
63%
Offline channels
37%
BY REVIEW COUNT
Across 76K ratings on 3 channels, Formula 409 averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 76K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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