GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Garmin generated an average product price of $271.90 across tracked retailers between January and March 2026. Amazon dominated Garmin's retail revenue share at 94.1%, with Best Buy accounting for just 4.7%, highlighting the brand's heavy reliance on a single channel. Notably, Garmin's revenue declined 45.7% over the tracked period, signaling a significant downturn in sales momentum during Q1 2026. Among top-selling products, prices ranged widely from the budget-friendly Forerunner 55 at $158.81 on Amazon to the premium fēnix 8 AMOLED Sapphire smartwatch listed at $1,199.99 at Best Buy, showcasing Garmin's broad market positioning. This data underscores both the challenges and opportunities facing Garmin as it navigates a competitive retail landscape heading into 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 46% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Garmin on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Garmin.
BY REVENUE
$349.99
Price
$437K
Revenue
$1,199.99
Price
$353K
Revenue
$219.31
Price
$182K
Revenue
$201.17
Price
$127K
Revenue
