GloWear

GloWear Market Overview

According to Grips Intelligence in-store data tracked from January to May 2026 across Lowes and Home Depot, GloWear demonstrates a heavily concentrated retail footprint, with Lowes commanding 90% of the brand's revenue share compared to just 10% at Home Depot. The brand's average product price sits at $14.60, though this figure spans a wide range from budget-friendly reflective safety vests at $4.64 to premium insulated work jackets priced at $82.98. A notable challenge for GloWear is a significant revenue decline of 27.4% over the March to May 2026 period, paired with a 21.0% drop in average selling price, suggesting increased discounting or a shift toward lower-priced SKUs. The 31.7% month-over-month revenue drop in the most recent period signals an accelerating downward trend that warrants close monitoring. These dynamics point to a brand facing pricing pressure and growing reliance on a single dominant retail partner.