GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, GloWear generated the majority of its revenue through Lowe's, which accounted for 73.7% of revenue share, followed by Home Depot at 26.3% during Q1 2026 (January–March). The brand's average product price stood at $16.87, reflecting a diverse catalog that ranges from budget-friendly reflective safety vests priced around $4.64 to premium insulated parkas retailing at over $82. However, GloWear experienced a notable revenue decline of 25.5% over the quarter, signaling potential seasonal softness or shifting consumer demand. Average pricing also saw significant downward pressure, dropping 52.4% across the same period, which may suggest heavier promotional activity or a shift in product mix toward lower-priced items. These trends make GloWear a brand worth monitoring closely as it heads into Q2 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 25% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 52% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for GloWear on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for GloWear.
BY REVENUE