GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, GoPro generated the vast majority of its revenue through Amazon, which accounted for 93.0% of total revenue share between January and March 2026, with Best Buy trailing significantly at just 6.4%. The brand's average product price during this period stood at $249.67, though pricing showed a slight downward trend with a 1.1% decrease over the quarter. GoPro faced notable headwinds as overall revenue dropped 40.0% across the tracked period, signaling a challenging start to 2026. Among the top-selling products on Amazon, the GoPro HERO13 Black dominated the lineup with multiple bundle configurations ranging from $384.02 to $503.67 in average price. The data suggests GoPro's heavy reliance on Amazon as its primary retail channel remains a defining characteristic of its current market positioning.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 40% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for GoPro on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for GoPro.
BY REVENUE
$413.04
Price
$2.65M
Revenue
$387.11
Price
$2.54M
Revenue
$384.02
Price
$2.17M
Revenue
$503.67
Price
$1.17M
Revenue
$213.70
Price
$375K
Revenue
