GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, GoPro generated an average product price of $224.40 across tracked retailers between January and May 2026. Amazon dominates GoPro's revenue distribution, accounting for a commanding 91.0% of total revenue share, followed by Best Buy at 5.7%, Newegg at 2.0%, and Home Depot at 1.2%. The HERO13 Black remains the flagship product across retailers, with bundle pricing on Amazon ranging from approximately $382 to $511, while Newegg bundles command significantly higher prices reaching up to $853. Despite a modest 1.8% month-over-month revenue increase in the most recent period, GoPro experienced an overall revenue decline of 3.4% during the March to May 2026 window. Average pricing also saw a slight overall decrease of 0.3% over the same period, suggesting competitive pricing pressure across the brand's retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for GoPro on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for GoPro.
BY REVENUE
GoPro sells 93% online and 7% offline. Online runs through 3 channels; offline through 2.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 441K ratings on 4 channels, GoPro averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 441K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$854.49
Price
$46K
Revenue
$831.55
Price
$42K
Revenue
$420.76
Price
$36K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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